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In the face of economic challenges, manufacturers are strategically employing shrinkflation tactics as a response to the heat on stocks caused by setbacks. From groceries to kitchen essentials, producers are subtly downsizing products amid the economic turbulence fueled by the depreciation of the Kenya Shilling against foreign currencies.
Compounding the predicament, the Kenyan government has implemented widespread tax hikes across various products to counter the weakening currency. Additionally, the soaring fuel prices are exacerbating the difficulties faced by the people, creating a harsh economic environment.
As the cost of living escalates, citizens are adopting a prudent approach by selectively acquiring essential items, navigating a landscape where the surge in food prices and the ripple effects on other products and services compel them to economize and save money.
